RETAIL MARKETING SPECIALIST



THE GIG

 

You know New York and the people that live and visit, you understand how to reach consumers and compel them to action. You get the Dr. Martens brand and you have ideas on how to raise awareness and drive footprints into our stores.

 

THE STUFF THAT SETS YOU APART

 

Managing direct-to-consumer retail marketing activation within the greater NYC Market

  • Working collaboratively with VP US Marketing and the US Retail Store Operations Team to support individual marketing plans for owned and operated retail stores in NYC.
  • Managing retail windows, merchandising and POS programs.
  • Planning and executing events for direct Retail that drive traffic to stores and increase awareness in store markets.
  • Managing individual project budgets, work-back schedules and approval processes for internal and external creative resources.
  • Briefing external creative resources and/or internal creative services on marketing programs. Providing feedback for updates and submitting for approvals.
  • Working with Social Media Manager to ensure store locations and activities are represented and celebrated within Social channels.
  • Supporting our New York market strategy; working closely with team members to provide support for retail and brand activities within the market.
  • Providing monthly and quarterly reports highlighting product, marketing and consumer trends for the NYC area.

 

Managing wholesale retail marketing programs for NYC based locations

  • Working collaboratively with the VP US Marketing and US Sales Team to support individual wholesale accounts.
  • Developing point of sale materials for retail accounts and trade shows.
  • Helping manage and support retail accounts with key marketing initiatives.
  • Working with NYC Visual Merchandiser to support and enhance Brand presentation within NYC wholesale retail.

 

YOUR FUNDAMENTAL QUALITIES

 

It’s never just a job at Dr. Martens.  It’s a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS.  They define who we are and how we get the job done. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualities:

 

  • Bachelor’s degree in business, marketing or communications with 2+ years of consumer brand and/or retail marketing experience. Footwear or apparel industry experience preferred.
  • Functional knowledge of media, advertising and brand positioning at retail.
  • Demonstrated ability to identify trends and connect strategy, branding and creative into consumer and retail solutions.
  • Experience with retail marketing via product merchandising, fixtures, and POS strategies.
  • Self-motivated with ability to establish personal rapport and build strong business partnerships via phone, email, and in-person.
  • Strong communication, presentation and negotiating skills.
  • Able to manage projects, meet deadlines, and manage to budget.
  • Able to travel throughout the US up to 20% of the time.
  • Connection with our Brand, The Stuff that Sets Us Apart and our Fundamental Qualities.

 

 Interested?... Then email your resume to jobs@drmartens.com.

 

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