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Strategy Manager

Closing: 14/08/2020


Dr. Martens is looking for an exceptional individual to support the Head of Brand Strategy & Insights in building and protecting Dr. Martens' brand equity. Understanding our consumers and developing strategies to drive cultural relevance is more important than ever as Dr. Martens continues to expand its footprint across the globe. As Strategy Manager, you will help to plan, set up, run and track progress on a number of strategic projects, both ad-hoc and ongoing. Projects will typically involve cross-functional teams with both global and regional input, and as such this role will require a collaborative approach, working closely with the Strategy & Insights Statistician and Value Creation team.


Brand strategy and Insights

  • Project manage ongoing research (e.g. brand health quarterly tracker and annual deep-dive survey) as well as new, ad hoc research as necessary, including those insights projects owned by the Head of Value Creation aimed at operational improvements (e.g. pricing, store experience etc.)
  • Own the relationship with our survey partner, ensuring consistent and robust delivery of data
  • Act as the ‘go-to’ person for the business for all things survey-related, including working with the DM’s Power BI team to translate raw data into user-friendly dashboards, and delivering training on these to local teams across the globe
  • Ensure the ongoing delivery of best-in-class consumer research through continuous review of our processes and methodologies, identifying opportunities for improvements in both the medium and long term
  • Contribute to the identification and development of brand building strategies across marketing, product and distribution channels
  • Work with external consultants and agencies, where relevant, to deliver project outcomes

Value Creation: identifying and executing operational improvements

  • Help with the project management, roll-out, tracking and development of new and ongoing value creation and operational improvement initiatives, e.g.:
  • Retail operations (e.g. staff selling-behaviours, time and attendance systems, store operations, buying & merchandising, product training, etc.)
  • Store environment (e.g. set up of test & learn stores to trial and track new concepts based on consumer insights)
  • Ecommerce website improvements (e.g. using consumer behaviours to align our search functionality and website taxonomy to consumer needs and expectations, mapping the consumer journey and improving the user experience against this, etc.)

CRM programme based on a Single Customer View

  • Act as the strategic lead to partner with IT on the design, set-up, and management of a single customer view database
  • Help to develop a CRM roadmap, making use of market research and competitor benchmarking to establish the best route forwards for DM’s


  • University degree essential, alongside excellent academic track record
  • 3-5 full performance cycles’ experience in a top tier Strategy Consulting firm
  • Experience working in an international environment an advantage but not essential


  • Passionate about extracting insights from data but led by common sense, pragmatism and commercial acumen
  • Excellent critical thinking, highly analytical and methodical and a passion for problem-solving
  • Keen interest in our brand and the apparel and footwear industries as a whole
  • Excellent presentation skills underpinned by the ability to draw compelling narratives from vast amounts of data
  • Self-starter who works well independently and as part of a team
  • Innate 'hands-on' mentality with ability to demonstrate flexibility and adaptability
  • Highly organised and able to juggle multiple tasks and prioritise effectively
  • Resilient with strong networking and influencing skills to ensure collaboration across functions and geographies
  • Strives to do the “right thing”, not the “easy thing”
  • Energetic, positive, determined and goal focused
  • Happy to be part of the Dr. Martens growth journey and a growing Strategy & Insights team


  • Excellent analytical skills using a variety of data types (both quantitative and qualitative)
  • High levels of numeracy, accuracy and attention to detail, whilst being able to think ‘big picture’
  • In-depth understanding of consumer survey design and interpretation
  • Knowledge of, and ability to work with statistical analysis and modelling (e.g. regression, factor analysis, etc.)
  • Knowledge of project management methods and tools
  • Excellent Microsoft Office skills including Powerpoint, Excel and Word

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