UX/ UI Designer

This role is only open to Impacted Employees. Closing date: Friday, 14th of April 2026.

Team: Consumer & Brand

Department: Customer – Customer Experience

Reports To: Senior Product Designer UX/UI

Location: All Dr. Martens Corporate Locations

Direct reports: N/A

WHERE YOU CONTRIBUTE

The UX / UI Designer plays a critical role in shaping how customers experience Dr. Martens across digital touchpoints. The role contributes to the creation of a unified, premium, and connected customer experience by translating brand principles, customer insight, and product strategy into intuitive, accessible, and visually distinctive digital experiences.

This role sits within the global customer product capability and supports the business ambition to engage more consumers, increase conversion, and build long‑term customer value. Through close collaboration with Product Owners, CX/CRO roles, Experience teams, Technology, and Commercial partners, the UX / UI Designer helps ensure digital journeys are customer‑led, commercially effective, and consistent across markets, while allowing for local nuance where required.

CORE ACCOUNTABILITIES

• Experience Design Ownership: Own end‑to‑end UX and UI design across priority customer journeys (browse, search, PDP, checkout, post‑purchase), ensuring a premium look‑and‑feel, clarity, and usability aligned to global experience principles.
• Design Systems & Standards: Build, maintain, and evolve scalable UI components, patterns, and design standards that enable global consistency, faster delivery, and efficient localisation across markets.
• Customer Insight Application: Translate qualitative and quantitative customer insight into clear design decisions; run or support usability testing, journey validation, and iterative refinements based on evidence.
• Cross‑Functional Delivery: Partner closely with Product Owners, CRO, Analytics, and Technology to move from problem definition to delivered solutions, with clear acceptance criteria and aligned outcomes.
• AI‑Enabled Design Practice: Use AI tools to accelerate research synthesis, ideation, and iteration; validate outputs rigorously and role‑model responsible, high‑quality adoption across the design and product community.
• Accessibility & Quality: Ensure accessibility, responsive behaviour, and interaction quality are embedded by default, meeting global standards and creating inclusive experiences across devices and markets.
• Performance & Optimisation Support: Contribute design inputs to experimentation and optimisation roadmaps; ensure learnings from testing and performance analysis are codified into design standards and reusable components.
• Brand Expression: Ensure the digital experience consistently expresses premium footwear brand cues (craft, confidence, and comfort) across all touchpoints and customer interactions.

KEY SKILLS & CAPABILITIES

• UX / UI Design Expertise: Strong capability across UX and UI design for web and mobile experiences, including journey mapping, interaction design, and visual execution.
• Design Systems Thinking: Experience working within and contributing to scalable design systems that support global delivery.
• Customer-Centric Mindset: Ability to ground design decisions in customer needs, behaviours, and feedback rather than subjective preference.
• Data‑Informed Decision Making: Comfort interpreting insight, analytics, and experimentation outcomes to inform experience improvements.
• Brand Sensitivity & Visual Craft: Strong eye for visual design with sensitivity to premium brand expression in digital environments.
• Collaboration & Communication: Clear communicator able to align with technical and non‑technical partners and explain design rationale.
• AI Fluency: Practical experience using AI‑enabled design and research tools responsibly and effectively.
• Agile Ways of Working: Comfortable operating in iterative, cross‑functional product teams with evolving priorities.

DECISION‑MAKING REMIT

• Design Execution Decisions: Owns day‑to‑day decisions related to interface design, interaction patterns, and user flows within agreed global frameworks.
• Design Recommendations: Recommends experience improvements and design approaches informed by customer insight and performance data.
• Design System Contributions: Proposes updates and enhancements to global design standards and component libraries.
• Trade‑Off Escalation: Escalates significant trade‑offs relating to brand consistency, experience quality, or technical constraints through product and experience governance.

WHAT SUCCESS LOOKS LIKE IN YOUR ROLE

• Experience Quality: Digital journeys are intuitive, accessible, and deliver a clear premium experience across channels and markets.
• Customer & Commercial Impact: Design improvements contribute to measurable uplift in conversion, engagement, and key journey performance metrics.
• Brand Consistency: Digital touchpoints consistently express Dr. Martens’ brand values and premium footwear identity.
• Scalable Delivery: Design systems and standards enable faster, more consistent delivery across global and local teams.
• Optimisation & Learning: Design learnings from experimentation and insight are embedded into standards, patterns, and future releases.
• Cross‑Functional Trust: Design is recognised internally as a value‑creating capability that supports both customer outcomes and commercial performance.

HOW YOU WORK [To be completed Q1 FY27]

Our values shape how we show up every day, and the DM way is your compass for how we work and grow together. Dive in, get inspired, and bring these behaviours to life in everything you do – DM Way

We strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at jobs@drmartens.com and we will work with you to meet your accessibility needs.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to authentically speak to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.