Dr. Martens is a globally recognizable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

THE ROLE

You’re an experienced Digital Marketing leader and know how to get stuff done. You’re ready to steer the Americas Digital Marketing function and thrive working with both regional and global eCommerce and Brand Marketing teams. The idea of leading a team of experts for a fast paced, iconic brand makes you feel like a kid again (in a good way) because you know you’re strong in strategic and tactical execution, analysis, forecasting, and leadership. You seek to inspire your people while setting and attaining traffic, revenue, ROI, and long-term business goals. You get the Dr. Martens brand and are excited to support the organization in enhancing Dr. Martens’ footprint across the Americas region.

WHAT WE ARE LOOKING FOR

Core Functions and Responsibilities:

• Drive the planning, forecasting, execution, measurement, and ongoing optimization of the eCommerce business by overseeing a team of channel experts across organic and paid search, paid social, programmatic/display/video, affiliates, email, direct mail and SMS marketing.
• Bring Brand Marketing and storytelling to life on digital channels with seasonal stories to support our community, product, and brand amplification.
• Partner closely with Retail Marketing to support in-store traffic driving efforts and other mutually beneficial business programs.
• Partner closely with Merchandising teams to align on seasonal product priorities and messaging.
• Align with Operations on technical product roadmaps and priorities, ensuring regional and channel-level needs are met to deliver business results.
• Collaborate with Finance and Senior eCommerce Business Partner to deliver forecasts and channel or project-level analysis to support business drivers.
• Maximize full funnel brand and product penetration within efficiency targets. Oversee Customer Data Platform (CDP) alongside digital channel leads to ensure customer segmentation, RFM, LTV, CAC and ROAS efficiencies are maximized.
• Oversee and analyze weekly and seasonal performance, ensuring digital KPIs inclusive of traffic, revenue, spend, and ROAS are pacing to targets. Provide relevant guidance and/or adjustment recommendations to the team.
• Oversee and continuously evaluate external agencies and/or vendor relationships to ensure optimal ROI and best in class output – inclusive of regular contract negotiations.
• Develop members of the Digital Marketing Team; supporting individuals to meet professional and personal growth goals as appropriate; continuously challenging to sharpen their skillsets, ensuring leading-edge tactics necessary to achieve revenue and profitability targets.
• Provide thought leadership on key marketplace/competitor insights and emerging tech to inform plans and adoption where applicable. Support ad hoc projects to support the wider business, such as marketplace expansion, technical integrations, etc...

Experience & Qualifications:

• Inspire People – A passion for coaching and supporting their team’s growth and development.
• Build Connections - Proven experience with collaborative strategic planning. Detail-oriented and highly organized with a solution-oriented mindset. Strong analytical, verbal, written communication skills. Enthusiastic, passionate, creative, and committed.
• Think Like A Custodian - Experience harvesting consumer insights to activate digital marketing strategies to target new consumer markets.
• Deliver Results - Experience managing large media budgets and meeting/exceeding monthly goals for spend, revenue, customer acquisition, and other key performance metrics. Proficient with the following tools/platforms: Excel, Google Analytics 360 (or GA4), CRM, Google Adwords, SEMRush, Meta, email (Klaviyo), SMS (Attentive a plus).
• Pedigree - Degree in marketing or a related field preferred. 10+ years of experience managing a brand’s digital marketing strategy required.
• International travel up to 5%; domestic travel up to 5%.
• Ability to work at a standard computer set up 40+ hours per week with or without accommodations.

At Dr. Martens, we live and breathe our 3 core values —they’re at the heart of who we are. They never stand alone but work together as a balancing act of rights and responsibilities to support how we work together at DMs. BE YOURSELF. ACT COURAGEOUSLY. SHOW YOU CARE. Our values also underpin the DM Way, our behavioural framework, which describes the 8 factors that drive success for our people.

Your technical ability will go hand in hand with our DM Way success factors:

• Develop: create an environment that empowers and nurtures future talent by delegating, understanding next generation needs, and ensuring long-term team growth
• Lead: set a clear vision with plans and goals, cultivating a high-performance culture that drives positive change and inspires enthusiasm for DM’s future.
• Explore: place the consumer at the heart of strategy, decisions, and communications while analysing market trends and competition relevant to your role.
• Invent: champion progress, innovation, and change, driving collaboration across teams to enhance effectiveness and implement new ideas.
• Connect: promote inclusivity and collaboration, build strong internal and external networks, and streamline processes to align cross-functional efforts and drive growth.
• Influence: communicate difficult messages clearly and assertively, balancing data and emotion to influence, and build a collective movement toward common goals by selling a compelling vision.
• Drive: cultivate a culture of entrepreneurial spirit and high performance, inspiring teams to overcome obstacles, embrace challenges, and continuously improve while delivering results
• Organise: balance long-term strategic change with short-term business needs by setting clear roles, expectations, and measures for the team.

WHAT'S IN IT FOR YOU?

• Welcome to the brand pair of Docs
• Employee discount of 65% off footwear and 50% on accessories
• Early Friday finish in the summertime
• Amazing Portland based office & rooftop
• Hybrid work schedule
• Affordable & comprehensive Medical, Dental & Vision packages
• Our Employee Assistance Program – for when times might get tough
• 401(k) Pre-Tax and Roth Retirement savings plans
• DM Foundation, supporting and empowering our communities around the world
• Paid volunteer hours

We strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at jobs@drmartens.com and we will work with you to meet your accessibility needs.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to authentically speak to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.