Dr. Martens is a globally recognizable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

This role will be based out of our LA Showroom office.

SO, WHAT'S THE STORY?

As part of the Americas Brand Marketing Team, this position plays a pivotal role in shaping Dr. Martens public perception and influence, ensuring strong visibility and relevant across all key platforms.

You will be responsible for developing a compelling US PR and Seeding Strategy to grow and elevate the DM’s brand through product-focused campaigns, earned media placements, event activations and product seeding. You will also be responsible for driving awareness, attracting new consumers, and oversee a network of influential media partners and industry contacts.

You will also directly manage and be responsible for the growth and development of the PR and Seeding Coordinator to drive day-to-day execution for the Americas.

THE ROLE

As the PR and Seeding Manager you will be responsible for:

STRATEGIC BRAND DEVELOPMENT

• Responsible for adopting the Global PR Strategy and developing a regionally relevant PR and Seeding plan for Dr. Martens in the Americas focused on storytelling, media exposures, and product visibility
• You will partner closely with the Sr. Brand Marketing Manager, Influencer and Talent Lead, Social Media & Community team members to drive quality earned media and product placements to drive brand heat and grow Dr. Martens consumer base in the Americas region.

PR STRATEGY & EXECUTION

• You will drive full-funnel 360 storytelling leveraging PR brand assets, key spokespeople and talent in conjunction with Social, Influencer, Digital, and CRM channels.
• Lead media outreach for product launches, securing impactful coverage across top outlets
• Identify and pitch non-traditional media & VIP opportunities to drive brand awareness
• Manage the PR and Seeding budget, weekly/monthly PR reporting and tracking tools including Launch Metrics and Lefty
• Monitor and analyze media coverage and sentiment to guide PR strategy
• Partner with Brand Marketing Director on crisis communications and reputation management

TEAM MANAGEMENT & LEADERSHIP

• Meet regularly with the global PR team to inform PR strategy and regional execution
• Lead and manage the development and growth for the PR and Seeding Coordinator to drive day-to-day execution for the Americas PR and Seeding team
• Collaborate with cross-functional teams to align on US PR brand initiatives, seeding, storytelling, and cultural moment opportunities
• Partner with the global PR team to implement and amplify campaign and seeding targets and opportunities to fit regional Americas needs
• You will directly manage the PR and seeding agencies, including seasonal briefing meetings, partnerships, and project management, including overseeing budget tracking, KPI and monthly reporting, competitor and data analysis
• Represent the Americas Brand Marketing team (hybrid working from Los Angeles-based office), setting high standard of excellence and ensuring consistent alignment to the Americas strategy and key business objectives.

EXTERNAL PARTNERSHIPS

• Manage and grow network of influential media and editorial partners, stylists, and key industry contacts that will make an impact with US-based audiences to business impact and brand awareness.
• Partner closely with the Influencer and Talent and Social and Community Teams on integrated seeding and elevated content creation opportunities
• Partner with the PR and Seeding Coordinator on sample ordering, tracking and logistics
• Oversee the Press Inbox and execute all editorial and VIP product requests with external agency partners
• Partner with legal on contracting and external vendor and partner approvals

WHAT WE ARE LOOKING FOR

Qualifications:

• A strategic and experienced PR leader that can drive brand visibility and reputation management
• Proven PR/Communications experience
• Bachelor’s degree in public relations, Marketing, Community, or related field
• Excellent verbal and written skills, with ability to craft compelling narratives
• Knowledgeable of the US media and cultural landscape, including traditional and emerging trends, platforms and strong relationships with media and industry contacts
• Proven track record of successful PR campaigns and activations
• Able to influence, as you’ll need to lead, collaborate and drive high performance
• Domestic travel required, 30% of travel.
• Ability to work at a standard computer set up to 40+ hours per week, with or without accommodations

At Dr. Martens, we live and breathe our 3 core values —they’re at the heart of who we are. They never stand alone but work together as a balancing act of rights and responsibilities to support how we work together at DMs. BE YOURSELF. ACT COURAGEOUSLY. SHOW YOU CARE. Our values also underpin the DM Way, our behavioural framework, which describes the 8 factors that drive success for our people.

Your technical capability will go hand in hand with our DM Way success factors:

• Develop: build on your strengths and superpowers while stepping outside your comfort zone to encourage growth and development – both for yourself and your colleagues.
• Lead: set individual performance and development goals linked to our business strategy. Maintaining motivation, supporting others and embodying our purpose and values.
• Explore: understand the consumer impact of your role, connect with other teams, and see the bigger picture within DM.
• Invent: challenge conventions, respecting DM's heritage while offering practical improvement suggestions and ideas.
• Connect: contributes to positive team energy by valuing diverse perspectives, promoting open dialogue, and building strong relationships within and beyond the team.
• Influence: share ideas confidently, listen empathetically, and adapt approach to resonate with others, bringing positivity and strong communication skills to inspire enthusiasm.
• Drive: embody pride in our brand, proactively seek improvement, and deliver on promises with integrity. Show initiative, resilience, and a commitment to continuous improvement.
• Organise: prioritise demands, manage time effectively, and identify opportunities for improvement.

WHAT'S IN IT FOR YOU?

• Welcome to the brand pair of Docs
• Employee discount of 65% off footwear and 50% on accessories
• Early Friday finish in the summertime
• Hybrid work schedule
• Affordable & comprehensive Medical, Dental & Vision packages
• Our Employee Assistance Program – for when times might get tough
• 401(k) Pre-Tax and Roth Retirement savings plans
• DM Foundation, supporting and empowering our communities around the world
• Paid volunteer hours

PAY DETAILS

• $90,000 - $100,000 per year.
• Exact compensation may vary based on skills, experience, and location.

We strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at jobs@drmartens.com and we will work with you to meet your accessibility needs.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to authentically speak to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.