Commercial Marketing Director - LA

Dr. Martens is more than a brand - it's a global icon with over 60 years of attitude, heritage, and cultural impact. We're a thriving, values-driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you're ready to make your mark, you're in the right place.

At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They're not just words - they're how we turn passion into progress.

WHERE YOU CONTRIBUTE

The Commercial Marketing Director, Americas drives the connection between brand strategy and commercial execution across all DTC and B2B channels. This role ensures that retail, digital, and wholesale channels execute marketing activity that elevates consumer experience, drives conversion, increases purchase frequency, and supports the profitable growth ambitions of the region. You translate global guidelines into channel-specific plans, equipping stores, eCommerce, and wholesale partners with the tools, content, and activation plans they need to deliver consistent, premium, market-right execution. You champion consumer-centricity in every channel touchpoint and ensure that commercial levers, such as visual merchandising, retail events, digital trading, promotional guardrails, and wholesale storytelling, are aligned to deliver both brand elevation and commercial performance.

CORE ACCOUNTABILITIES

Channel Marketing Strategy & Execution

• Build and lead the Americas commercial marketing strategy across retail, eCommerce, and wholesale channels, ensuring alignment with global guidance and regional commercial priorities.
• Shape channel-specific plans that elevate brand storytelling across icons, franchises, seasonal collections, and new category launches.
• Partner with Commercial, Retail Operations, Digital, and Wholesale teams to create high-impact go-to-market plans and execution playbooks for the region.

Retail Marketing & Visual Merchandising

• Oversee retail marketing activation plans for all store formats (flagship, street, mall, outlet), ensuring consistency and premium execution.
• Align closely with Global Visual Merchandising to bring campaigns and seasonal stories to life through windows, POS, and in-store brand experiences.
• Drive initiatives that increase footfall, conversion, purchase frequency, and ultimately revenue across the physical retail estate.

Digital Trading Marketing

• Ensure web, app, and digital product storytelling reflect regional priorities and align with brand standards.
• Support the rollout of loyalty, CRM, personalization, and omnichannel experience initiatives.

Wholesale & Partner Marketing

• Develop wholesale marketing strategies that elevate brand presence within premium wholesale accounts.
• Equip wholesale partners with channel-appropriate assets, seasonal tools, and differentiated storytelling that increase sell-in, sell-through, and market penetration.
• Ensure that partner environments deliver a consistent, premium brand experience within established global guidelines.

Go-to-Market Leadership

• Lead regional GTM planning and adoption of global GTM processes by ensuring alignment between brand, merchandising, commercial, retail ops, digital, and wholesale stakeholders.
• Manage cross-functional calendars, ensuring seasonal readiness and flawless execution of campaign and product launches.
• Translate global campaign frameworks into execution formats relevant for Americas channels.

Performance Management & Insights

• Establish channel-specific KPIs tied to awareness, traffic, conversion, purchase frequency, and customer lifetime value.
• Analyze commercial and consumer data to optimize marketing activity, channel mix, promotional cadence, and VM strategies.
• Embed test-and-learn approaches to increase efficiency and commercial impact across channels.

People Leadership & Collaboration

• Lead, mentor, and grow a high-performing commercial marketing team.
• Drive cross-functional collaboration between Brand, Commercial, Retail Ops, Digital Trading, Wholesale, and Merchandising.
• Promote clarity, accountability, and operational discipline across all channel execution activities.

Budget & Investment Stewardship

• Own and allocate the commercial marketing budget for the Americas region.
• Optimize investment across DTC and B2B channels to maximize ROI, conversion, and category contribution.
• Maintain disciplined planning, forecasting, and vendor/agency management.

KEY SKILLS & CAPABILITIES

• Commercial marketing expertise across retail, digital and wholesale; proven impact on conversion, frequency and full price sell-through.
• Channel strategy & omnichannel execution - able to lift performance while protecting premium positioning.
• GTM integration: tight orchestration with Product/Merch, CX and Markets to deliver cohesive in-market launches.
• Strong stakeholder management; effective in a global-to-local operating model with “freedom within a framework.”
• People leadership: builds high-performing, collaborative teams that are creative and commercial.
• Ability to work at a standard computer set up 40+ hours per week, with or without accommodations.

We live and breathe Rebellious Self Expression at Dr. Martens, and there are 3 core values at the heart of it. They never stand alone, but work together as a balancing act of rights and responsibilities to support how we work together at DMs.

BE YOURSELF. ACT COURAGEOUSLY. SHOW YOU CARE.

At DM your technical ability will go hand in hand with our leadership characteristics:

• Inspire people: share a vision and plan linked to our strategy; make people feel they are part of something bigger; grow your people’s confidence and capacity through coaching and development
• Think like a custodian: think and act strategically about the long-term health of DM; make courageous decisions to grow and protect the brand; leave DMs in a better place for consumers and the next generation of leaders
• Build connections: form authentic collaborative relationships; build self, talent, diverse & inclusive teams and partnerships; create space to have open and honest discussions with your team and peers
• Deliver results: empower and hold yourself and your people accountable; create a safe environment to drive performance and progress, not perfection; be agile, find solutions and deliver with integrity

WHAT'S IN IT FOR YOU?

• Welcome to the brand pair of Docs
• Employee discount of 65% off footwear and 50% on accessories
• Early Friday finish in the summertime
• Hybrid work schedule
• Affordable & comprehensive Medical, Dental & Vision packages
• Our Employee Assistance Program – for when times might get tough
• 401(k) Pre-Tax and Roth Retirement savings plans
• DM Foundation, supporting and empowering our communities around the world
• Paid volunteer hours

PAY DETAILS

• $180,000 - $185,000 per year.
• Exact compensation may vary based on skills, experience, and location.

READY TO FILL YOUR BOOTS?

If you're excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we'd love to hear from you.

We strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at jobs@drmartens.com and we will work with you to meet your accessibility needs.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to authentically speak to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.