Dr. Martens is a globally recognizable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

SO, WHAT'S THE STORY?

The Retail Marketing Manager is responsible for the execution of seasonal marketing campaigns and promotions at all Dr. Martens retail locations inclusive of in-store visuals, events and promotions in the Americas region. This position works cross functionally with Global and Regional Marketing, Creative, Digital, Retail Operations and Product teams.

THE GIG

• Drive a cohesive message for all marketing campaigns and promotions across stores. Work collaboratively with regional managers to drive execution.
• Develop, plan and implement scalable retail marketing programs and promotions that drive new customer acquisition, traffic and demand for key, seasonal products.
• Manage, track and report on marketing program return on investment by store, territory, and season. Strive for continuous improvement and maximum return.
• Manage project budgets, work-back schedules, and approval processes for creative resources, GWPs and promotional items required for retail events and programs.
• Support the digital marketing team in promoting retail programs to help enhance performance and broaden reach.
• Create and communicate seasonal retail window displays, signage, and visual merchandising direction aligned with global and regional key story calendars. Collaborate with Retail Operations team on implementation.
• Work closely with Retail Operations on new store opening and remodels. Manage, production and development of visuals for all store openings within the region.
• Plan and execute retail store events to drive traffic, increase brand awareness, and enhance customer engagement.

THE STUFF THAT SETS YOU APART

• Proven experience in cross-functional collaboration in creating strategic retail marketing, program performance analysis, creative direction and execution on retail events.
• A creative and data-driven approach to retail programming.
• Functional knowledge of media, advertising, and brand positioning at retail.
• Experience with retail marketing via product merchandising, fixtures, and POS strategies.
• Experience in event marketing and traffic driving initiatives.
• Self-motivated with ability to establish personal rapport and build strong business partnerships via phone, email, and in-person.
• Strong communication, presentation and negotiating skills.
• Able to manage projects, meet deadlines, and manage to budget.
• Able to travel throughout the US up to 25% of the time.
• Ability to work at a standard computer set up 40+ hours per week, with or without accommodations.

We live and breathe Rebellious Self Expression at Dr. Martens, and there are 3 core values at the heart of it. They never stand alone, but work together as a balancing act of rights and responsibilities to support how we work together at DMs. BE YOURSELF. ACT COURAGEOUSLY. SHOW YOU CARE.

At DM your technical capability will go hand in hand with the below:

• Great relationship management that delivers results through effective teamwork
• You’ll be a proud custodian to our DM’s culture, embodying what we stand for and encouraging others to do the same
• You’ll help build a highly engaged team – ensuring a collaborative culture and providing guidance & support to other team members
• You will take ownership for your own development, proactively seeking out feedback to build self-awareness
• You will bring the outside-in; you’ll share best practice across the team/business and encourage ideas sharing as well as collaborative problem solving
• You’ll lead the way and role model on all things DE&I & wellbeing

WHAT'S IN IT FOR YOU?

• Welcome to the brand pair of Docs
• Employee discount of 65% off footwear and 50% on accessories
• Early Friday finish in the summertime
• Amazing Portland based office & rooftop
• Hybrid work schedule
• Affordable & comprehensive Medical, Dental & Vision packages
• Our Employee Assistance Program – for when times might get tough
• 401(k) Pre-Tax and Roth Retirement savings plans
• DM Foundation, supporting and empowering our communities around the world
• Paid volunteer hours

We strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at jobs@drmartens.com and we will work with you to meet your accessibility needs.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to authentically speak to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.