SO, WHAT'S THE STORY?

Are you an experienced digital marketer who wants to have a direct impact on performance?

Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

THE GIG

Working closely with the Director, Digital Marketing, this role is responsible for planning/strategy, execution, and reporting of SEO, Paid Search, Paid Social, and Programmatic Display/Video full funnel marketing efforts for the US and Canada markets.

• Oversee one direct report, providing them with guidance and the building blocks to succeed in their role alongside building the US and Canada strategies for those channels.
• Work closely with the Global SEO Specialist, to drive organic strategy for growth, while maintaining a balance with Paid Search in a symbiotic fashion. This includes, but is not limited to technical audits, keyword research, outreach efforts, metadata and site copy updates, content consolidation efforts, etc...
• Oversee day-to-day paid search agency relationship(s) and monitor to ensure maximum output is being achieved through our partnerships.
• Closely monitor media budget and spend pacing throughout each period, quarter, and year to ensure budgets are not exceeded.
• Leverage feed optimization tools and implement strategies to enhance paid media efforts.
• Analyze channel performance and provide interpretation and appropriate action plans.
• Collaborate cross-functionally with e-commerce merchandising, brand marketing, and other digital marketing team members on upcoming promotions, new categories/product, and brand campaigns.
• Inform annual, quarterly, and monthly forecasting of anticipated media spend, site traffic, demand, ROAS, and CAC.
• Support strategy and scoping of relevant projects such as agency evaluation and RFP processes.
• Stay up-to-date on industry best practices and strategies as well as provide senior-level support around competitive presence, strategies and tactical execution.

THE STUFF THAT SETS YOU APART

It’s never just a job at Dr. Martens. It’s a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualities:

• 6+ years of experience managing paid search, paid social, display and video campaigns in META, Google and Microsoft Ads at an agency or in-house with large media budgets and meeting/exceeding monthly performance metrics (hands-on experience with programmatic/display as well as TikTok campaign builds a plus).
• Data-driven mindset with comfort using Excel to analyze campaign performance on a weekly basis (experience using Supermetrics, Power BI, Looker Studio or other dashboard building tools a plus).
• Fluency in Google Analytics 4 (or equivalent analytics platform), Google Search Console, Adwords, Bing Ads, and Meta (other ad engines a plus).
• Strong analytical, communication, leadership and presentation skills.
• Excellent organizational skills, ability to manage multiple projects and departments.
• Strong ability to effectively collaborate with multiple business units, leadership and vendors to achieve organizational goals.
• Highly organized with proven expertise managing complex projects simultaneously in a multi-channel marketing environment.
• Positive attitude, goal-oriented, and agile.
• Connection with our Brand, The Stuff that Sets Us Apart and our Fundamental Qualities.

We live and breathe Rebellious Self Expression at Dr. Martens, and there are 3 core values at the heart of it. They never stand alone, but work together as a balancing act of rights and responsibilities to support how we work together at DMs. BE YOURSELF. ACT COURAGEOUSLY. SHOW YOU CARE.

At DM your technical capability will go hand in hand with the below:

• Great relationship management that delivers results through effective teamwork
• You’ll be a proud custodian to our DM’s culture, embodying what we stand for and encouraging others to do the same
• You’ll help build a highly engaged team – ensuring a collaborative culture and providing guidance & support to other team members
• You will take ownership for your own development, proactively seeking out feedback to build self-awareness
• You will bring the outside-in; you’ll share best practice across the team/business and encourage ideas sharing as well as collaborative problem solving
• You’ll lead the way and role model on all things DE&I & wellbeing

We strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at jobs@drmartens.com and we will work with you to meet your accessibility needs.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.