Dr. Martens is a globally recognizable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

SO, WHAT'S THE STORY?

The North America E-commerce Site team is passionate about delivering exceptional online shopping experiences. We put our customers at the center of everything we do. We’ve successfully expanded our presence in the North American market with growth in the US and Canada markets over the last 4 years. We are continuously innovating, refining our processes, and optimizing the customer journey.

THE GIG

We are seeking a highly detail-oriented and strategic E-commerce Web Content Coordinator to develop and optimize compelling content for our e-commerce sites. In this role, you will be responsible for creating impactful landing pages, homepages, and product page content. You will leverage your expertise in understanding the customer journey to drive conversions and optimize the online shopping experience.

Key Responsibilities:

Content Publishing:

• Focus on building and updating web content such as homepages, landing pages, category banners, and product pages.
• Ensure that content is optimized for mobile viewing.

Quality Assurance (QA):

• Regularly check and test the content to maintain quality and performance, ensuring smooth user experience and functionality.

Data Analysis:

• Use tools like Google Analytics 4 (GA4) and Content Square to track and evaluate content performance.
• Translate user engagement and conversion metrics into actionable insights to improve content strategies.

SEO Strategy:

• Collaborate with Global SEO partners to implement strategies for improving organic search rankings.
• Focus on keyword research, on-page optimization, and link-building to drive visibility.

Project Management:

• Oversee multiple content projects at once, ensuring that all deadlines are met and content updates are timely.

Communication:

• Work cross-functionally with other teams, keeping them updated on content performance, user feedback, and optimization strategies.

Research and Competition:

• Stay on top of new trends in the footwear industry, as well as the best practices for digital functions to keep the site competitive.

THE STUFF THAT SETS YOU APART

• Proven experience in e-commerce content management, digital marketing, or a related field.
• Customer first mindset with a deep customer empathy and ability to understand the “why” behind the behavior and data.
• Strong knowledge of HTML and experience with content management systems (CMS).
• Excellent understanding of user experience (UX) principles and best practices.
• Proficient in data analysis tools (e.g., Google Analytics, SEMrush) and performance metrics.
• Solid project management skills with the ability to manage multiple priorities and meet deadlines. Experience with project management software such as asana, JIRA, or Monday.com preferred.
• Exceptional communication skills, both written and verbal, with a strong attention to detail.
• A passion for e-commerce and staying current with industry trends and technologies.
• Ability to work at a standard computer set up 40+ hours per week, with or without accommodations.

We live and breathe Rebellious Self Expression at Dr. Martens, and there are 3 core values at the heart of it. They never stand alone, but work together as a balancing act of rights and responsibilities to support how we work together at DMs. BE YOURSELF. ACT COURAGEOUSLY. SHOW YOU CARE.

At DM your technical capability will go hand in hand with the below:

• Great relationship management that delivers results through effective teamwork
• You’ll be a proud custodian to our DM’s culture, embodying what we stand for and encouraging others to do the same
• You’ll help build a highly engaged team – ensuring a collaborative culture and providing guidance & support to other team members
• You will take ownership for your own development, proactively seeking out feedback to build self-awareness
• You will bring the outside-in; you’ll share best practice across the team/business and encourage ideas sharing as well as collaborative problem solving
• You’ll lead the way and role model on all things DE&I & wellbeing

WHAT'S IN IT FOR YOU?

• Welcome to the brand pair of Docs
• Employee discount of 65% off footwear and 50% on accessories
• Early Friday finish in the summertime
• Amazing Portland based office & rooftop
• Hybrid work schedule
• Affordable & comprehensive Medical, Dental & Vision packages
• Our Employee Assistance Program – for when times might get tough
• 401(k) Pre-Tax and Roth Retirement savings plans
• DM Foundation, supporting and empowering our communities around the world
• Paid volunteer hours

We strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at jobs@drmartens.com and we will work with you to meet your accessibility needs.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to authentically speak to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.