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Product, Creative & Marketing

Brand Marketing Manager


Reporting to the Head of Brand Marketing - Icons, this role will lead and manage the planning and creation of pinnacle level product stories to drive consumer awareness, engagement and purchase at a global level. You will spearhead global cross functional planning and regional alignment to ensure our campaign activity drives awareness, consideration and purchase for our products.

Sitting within the global Product Campaigns & Channel Marketing function this role is integral to driving and executing the global seasonal campaign strategy to bring our Icons to life for our audience.

Working closely with the product, key channel leads and operations team you will deliver robust campaign plans against key GTM milestones that drive overall brand and business objectives setting KPI’s to track and optimise all outputs.

You will inspire the wider team with your attitude for excellence and your unstoppable passion to become the consumers favourite brand by being the best product storytellers in the industry.

  • Strategy & Planning - leveraging insights & data to develop holistic marketing & communications plans that drive brand & business goals.
  • Budget Management – Plan and maintain the budget and ensure projects are executed within agreed amounts, raise POs .
  • Cross Functional Alignment - Act as brand lead for dedicated concepts aligning calendars & activation focus to ensure maximum impact and minimum overlap
  • Agency Management - Responsible for the execution of campaign briefings and creation
  • Calendar – Maintain and execute the Brand Comms Activation Calendar in close partnership with all key markets and channel touchpoints.
  • Toolkit creation and Activation - Lead the planning, creation and delivery of global brand/product campaigns for implementation into Region and Channels
  • Relationship and Collaboration - Be perceived as the go-to trusted partner and the glue for Product, Key Markets and Channels.
  • Lead and manage resources to support the delivery of all campaigns whilst actively supporting their development.
  • High attention to detail, meticulous budget planning and overall management in partnership with Head of Brand Marketing - Icons.

Key Relationships:

• Product Marketing for respective category

• Regional peers and partners

• Channel teams

• Agencies

• Finance


• On time in full toolkit handovers

• Brand KPI‘s

• Market share and sales

• Quality of tools and reporting

• Budget adherence and maintenance

• Execution excellence in brand concepts/stories


· Experience in a similar role with a proven track record of campaign planning and execution

· Ability to manage multiple product stories and projects at once.

· Strong affinity with the Dr. Martens brand with an awareness of art, fashion, and music culture.

· An analytical mindset with an interest in data and the ability to work from strategy to execution.

· Sound competitor knowledge, you know what the drivers of brand love are and how to balance this through commercial communications.

· Excellent project management skills

· Ability and drive to lean into critical delivery areas

· Strong collaborator


It’s never just a job at Dr. Martens. It’s a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it.

At DMs your technical capability will go hand in hand with the below:

  • Great relationship management that delivers results through effective teamwork
  • You’ll be a proud custodian to our DM’s culture, embodying what we stand for and encouraging others to do the same
  • You’ll help build a highly engaged team – ensuring a collaborative culture and providing guidance & support to other team members
  • You will take ownership for your own development, proactively seeking out feedback to build self-awareness
  • You will bring the outside-in; you’ll share best practice across the team / business and encourage ideas sharing as well as collaborative problem solving
  • You’ll lead the way and role model on all things DE&I & wellbeing

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