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Product, Creative & Marketing

Product Owner - Consumer Insights and Retention

Dr. Martens is a globally recognisable and culturally influential British brand, with 65 years of rich heritage, rooted in craftmanship. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

SO, WHAT’S THE STORY?

At Dr. Martens, our customers are at the core of everything we do. We’ve formed a dedicated Product Team to enhance customer insights and retention, taking ownership of our Martech stack's maintenance, stability, and enhancement.

THE GIG

As the Product Owner, you will define the strategy and prioritise initiatives, serving as the essential bridge between Technology and the Digital Marketing and Customer teams. We seek a customer centric individual with a robust background in digital marketing and brand strategy, coupled with a keen understanding of our business requirements and best practices.

In this role, you will be the authority on product within your team: setting priorities, making product-related decisions, and ensuring stakeholder engagement. Collaborating closely with our Capability and Delivery Leads, you will manage updates and escalate any issues to ensure delivery of substantial business value.

As our Product Owner you will be responsible for:

  • Responsible for defining and communicating the teams’ goals, objectives and KPIs and regularly reviewing and sharing progress against them.
  • Owning the backlog and prioritisation based on criticality and business benefit.
  • Deciding and agreeing with the Delivery Lead when and how solutions will be deployed, liaising with regional stakeholders, and ensuring business functions are always considered.
  • Ensuring the consumer (internal and external) are considered at every point and is fully aware of the commercial calendar and key events.
  • Setting and influencing expectations with stakeholders for the delivery of new capabilities, features, and functionalities.
  • Participating in team planning, reviews and demos, retrospectives, and all other ceremonies, helping to drive delivery at pace.

THE STUFF THAT SETS YOU APART

Put simply, for this role the key things we’re looking for are:

  • Extensive experience in digital marketing, preferably within luxury or high street brands.
  • Strong understanding of Martech tools/platforms and the ability to extract value from them.
  • A curiosity for innovation, ideas and opportunities within the consumer and marketing space.
  • Proven ability to read and digest data and utilise it to understand our customer to formulate opportunity areas.
  • Strong functional and analytical skills with the ability to successfully impact business outcomes, driving the technology organisation as an enabler of the company’s strategic initiatives.


WHAT’S IN IT FOR YOU?

  • Hybrid working
  • Welcome to the family free pair of Docs
  • 65% off all Docs
  • Award-winning ‘Buy As You Earn’ Dr. Martens share plan
  • Private healthcare
  • A dedicated culture team
  • 2 paid volunteer days per year
  • Amazing Camden based offices with roof terrace overlooking the canal

Are you ready to fill your boots? Apply now.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.

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