go back a page

CRM Executive

Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.


Build, deliver and optimize all CRM initiatives to drive database and e-commerce growth within EMEA region with a focus on campaign, database acquisition and omnichannel drivers.

· Lead and ensure all campaign communications from CRM is on-brand and accurate

· Work closely with Email Marketing Assistant on optimizing BAU campaign sends

· Lead BAU content planning, email calendar and briefing processes – ensuring Creative teams, Content and Email marketing assistant have all tools necessary to deliver campaigns

· Collaborate with Global and Regional cross-functional teams on increasing touchpoints for database acquisition – with shared KPIs across Marketing, and Paid teams

· Launch data acquisition initiatives for 10 EMEA regions on a regular basis

· Analyze and track performance of all campaigns including transactional and lifecycle flows, pivoting strategies and implementing tests where opportunities are identified

· Liaise with wider CRM, content and CRO on campaign optimization tests, coordinating with regional marketing teams as well on campaign performance and localization efforts

· Identify additional touchpoints with customer database to increase customer CLV

· Build relationship and work with Tech and Customer Service teams, to optimize Email Service Provider tool, and implement new programs and technical solutions for Klaviyo to optimise platform (Yotpo, Supermetrics, personalisation tools (Monetate))

· Gather requirements, brief, and build transactional emails for all EMEA regions


· Previous experience with ESPs (Klaviyo, Responsys, Emarsys, etc), preferably at an agency or retailer with e-commerce focus

· Agile way of working

· Previous experience with managing multiple stakeholders/teams (ie. Project, content, other digital marketing channels)

· An ability to communicate business requirements to technical teams

· An understanding of HTML, CSS and dynamic programming languages

· Strong attention to detail, driven by quality and accuracy

· Analytical minded – with strong experience in data analytics and data tools ie. Power BI, Google Analytics

· Ability to thrive in fast-paced work environment, agile and reactive

· Excellent time-management and prioritization skills required

· A can-do, proactive attitude

· Excellent communication and interpersonal skills, ability to understand concepts and projects quickly to put into executional plans


· Hybrid working

· Welcome to the family free pair of Docs

· 65% off all Docs

· Award-winning ‘Buy As You Earn’ Dr. Martens share plan

· Private healthcare

· A dedicated culture team

· 2 paid volunteer days per year

· Amazing Camden based offices with roof terrace overlooking the canal


Looking for the perfect job?

join our job alerts and be the first to hear about new opportunities