Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.
We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.
THE GIG
The Affiliate and Partnership Executive is responsible for managing and growing affiliate marketing and partnership initiatives to drive revenue growth and enhance brand visibility. This role involves building relationships with external partners, optimizing affiliate marketing strategies, and ensuring the successful execution of affiliate campaigns. The executive will work closely with other performance marketing channels, marketing, trade and product teams to identify and capitalise on new opportunities and track performance to ensure maximum ROI.
Affiliate Program Management:
- Manage the day-to-day operations of affiliate marketing programs, ensuring smooth partnerships and campaigns.
- Develop and implement strategies to recruit new affiliates and partners.
- Provide affiliates with promotional materials, tracking links, and any other necessary resources.
- Monitor and optimize affiliate campaigns to ensure performance targets are met.
- Track affiliate performance, analyse data and generate reports to evaluate ROI.
- Work with affiliates to resolve any issues related to payments, tracking or campaign performance.
Partnership Development:
- Identify, negotiate, and establish new strategic partnerships with brands and publishers.
- Cultivate long-term relationships with key partners to maximize lifetime value.
- Work closely with partners to optimise their performance and expand opportunities for collaboration.
Performance Analysis and Reporting:
- Continuously monitor key performance metrics and provide reports on affiliate and partnership performance.
- Use data to identify areas for improvement and optimize strategies.
- Regularly assess affiliate networks and identify new tools, software or platforms to enhance efficiency and effectiveness.
Collaboration and Communication:
- Coordinate with internal teams to ensure affiliate campaigns align with overall company goals.
- Maintain effective communication with affiliates and partners, providing them with ongoing support and updates.
- Organize and participate in regular meetings with affiliates and partners to discuss goals, expectations, and performance.
Compliance and Legal:
- Ensure affiliate and partner campaigns comply with industry regulations and company policies.
- Review contracts and agreements with partners to ensure mutually beneficial terms are established and maintained.
Budget and Cost Management:
- Manage the budget for affiliate and partnership programs.
- Track payments and commissions to affiliates and partners in a timely and accurate manner.
THE STUFF THAT SETS YOU APART
- Fluent in English.
- Familiarity with affiliate networks, tracking software (e.g., Impact, Rakuten, CJ Affiliate).
- Proficiency in Google Analytics, Excel, and other data analysis tools.
- You are highly organised and proactive with a high attention to detail.
- Strong written and verbal communication skills, with the ability to build relationships with external partners and internal teams.
- Strong knowledge of digital marketing channels and trends.
- Proven self-starter. Highly organised, proactive and excellent attention to details.
- A strong team working and collaborative approach.
- You are passionate about Ecommerce and partnerships.
- You are customer-obsessed and a brand advocate with a commercial mindset.
WHAT’S IN IT FOR YOU?
- Hybrid working
- Welcome to the family free pair of Docs
- 65% off all Docs
- Award-winning ‘Buy As You Earn’ Dr. Martens share plan
- Private healthcare
- A dedicated culture team
- 2 paid volunteer days per year
Are you ready to fill your boots? Apply now.
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.
We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
#LI-FQ1