Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

THE GIG

Build, deliver and optimize all CRM initiatives to drive database and e-commerce growth within EMEA region with a focus on campaign, database acquisition and omnichannel drivers.

• CRM Communication Calendar & Campaign Planning: Collaborate with the Senior CRM Manager and cross-functional teams to develop a CRM communication calendar focused on new product launches, re-promotion campaigns, and sales events. Leverage customer data analysis for strategic segmentation, ensuring targeted and impactful communication across email, SMS, and other digital touchpoints to enhance customer engagement and drive sales.
• In-Store CRM Campaigns & Activations: Plan and execute CRM initiatives that support in-store activations, customer events, and new store openings, ensuring seamless integration with omnichannel strategies. Work closely with retail, marketing, and store teams to enhance customer experience through localised, data-driven communications, maximizing foot traffic and engagement.
• Campaign Optimisation & Localisation: Collaborate with wider teams – Trade, content, CRO teams, and regional marketing teams to refine and tailor campaign content, ensuring relevance and effectiveness for each market. Partner with Email Marketing Assistant to enhance BAU campaign execution, improving efficiency and engagement.
• Database Growth & Acquisition Initiatives: Proactively propose, launch, and manage customer database acquisition initiatives across 10 EMEA regions, ensuring sustained growth and improved customer retention.
• Performance Analysis: Continuously analyse and track the effectiveness of CRM campaigns, focusing on activation, personalisation, localisation, and customer engagement. Provide regular performance insights and recommendations to senior leadership, contributing to strategic decision-making.
• Reporting: Track and report on weekly, monthly, and annual CRM performance targets, ensuring KPIs are met.
• ESP Optimization & Technical Integration: Build strong relationships with Tech and Customer Service teams to optimize the Email Service Provider (ESP) platform. Implement new tools and technologies (e.g., Klaviyo, Yotpo, Supermetrics, Monetate) to enhance CRM performance and personalization capabilities.
• Industry Research & Best Practices: Stay informed about the latest industry trends, competitor strategies, and CRM best practices. Apply insights to refine CRM initiatives and drive continuous improvement.

THE STUFF THAT SETS YOU APART

• Previous experience with ESPs (Klaviyo, Responsys, Emarsys, etc), preferably at an agency or DTC retailer with e-commerce focus required (minimum 2 years)
• Data-driven, ability to analyse data and segments with previous experience using CDPs (Bloomreach, Blueconic, Amperity etc)
• Previous experience within an agile way of working
• Previous experience with managing multiple stakeholders/teams (ie. Project, content, other digital marketing channels)
• An ability to communicate business requirements to technical teams
• An understanding of HTML, CSS and dynamic programming languages
• Strong attention to detail, driven by quality and accuracy
• Analytical minded – with strong experience in data analytics and data tools ie. Power BI, Google Analytics
• Ability to thrive in fast-paced work environment, agile and reactive
• Excellent time-management and prioritization skills required
• A can-do, proactive attitude
• Excellent communication and interpersonal skills, ability to understand concepts and projects quickly to put into executional plan

WHAT’S IN IT FOR YOU?

• Hybrid working
• Welcome to the family free pair of Docs
• 65% off all Docs
• Award-winning ‘Buy As You Earn’ Dr. Martens share plan
• Private healthcare
• A dedicated culture team
• 2 paid volunteer days per year

Are you ready to fill your boots? Apply now.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.

#LI-FQ1