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Digital Country Manager - Italy

Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what’s right.


Our Digital Country Manager will be responsible for leading and delivering the EMEA Digital Strategy within the Italian Market.

You will be experienced and enthusiastic about driving and developing our digital offering to align with market trends and grow conversion rates, increase revenue, improve marketing efficiencies and overall profitability.


  • Developing the yearly, quarterly, and monthly digital commercial plan
  • Building the local strategy to drive site traffic and conversion, working together with the Trade Analytics, Local Marketing and Retail Teams and Customer Care
  • Ensuring the strategy is agile and serves both long term and immediate sales requirements
  • Continually analyse and evaluate trading performance, share the effectiveness of proposition and promotional mechanics to identify and deliver continuous revenue improvements
  • Sharing weekly trade performance reports with key take outs, actions and insights summarised for the Digital, country and the Regional Leadership Teams
  • Drive a localised SEO strategy for Italy specifically, working closely with the global SEO team on technical optimisations and agency in market to deliver SEO outreach campaigns
  • Producing ad-hoc analysis on performance across all channels including organic search, CRM & Paid social to drive improvements to the on-site customer journey, targeting and click through rates
  • Monitoring on-site search behaviour and external developments to inform search optimisations, product discoverability and recommending trends to the Merchandising team ahead of the following season
  • Work with our translator agency to drive continuous improvements in translations on the website, across marketing campaigns and ensuring the tonne of voice is in line with brand requirements
  • Suggest A/B test ideas to continuously develop learnings regarding the on-site customer journey, creative used, SEO and PPC campaigns
  • Work together with EMEA Content and Creation Teams to provide compelling content stories across channels and measure their impact on conversion rate
  • Collaboration with EMEA Merchandising Teams to implement, optimise and maintain merchandising of products as well as developing plans for trade and marketing campaigns
  • Review local customer experiences, including delivery, returns and customer feedback to drive continuous improvements
  • Collaborating with the Italian marketing team to analyse the impacts of upper funnel marketing activities and make recommendations for digital campaigns based on data
  • Make recommendations on activities planned in the trade calendar to ensure:
  • Marketing activations are clear and deliverable,
  • Regional events are deliverable against clear KPI’s
  • Content is locally relevant,
  • Identify seasonal product trends to feed back into the Marketing and Product teams
  • Work with the finance team to build the budgets and support with the understanding of any variances to plan
  • Review customer data with the customer service team to make recommendations on improving the on-site experience
  • Partner with all channel leads to identify opportunities within paid search, new affiliate partners and making recommendations
  • Partner with Omnichannel Manager on the roadmap
  • Review retail and Digital trends to help aid our understanding of performance and identify risks and opportunities
  • It goes without saying that everyone at Dr Martens is a team. Therefore you will be expected to take on other duties as needed.


It’s never just a job at Dr. Martens. It’s a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it. To be our Digital Country Manager for the Italian market you will also possess these qualities:

  • Experience in Performance Marketing, CRM, Brand Marketing
  • Have a background in Pureplay
  • A commercial mindset, consistently focused on driving revenues
  • Excellent teamwork, collaboration and communication skills
  • Ability to work from strategy to execution with a hands on mentality
  • Fluent in English – Spanish & other European languages beneficial
  • Ability to use Google Analytics
  • Analytical mindset with ability to interpret data to inform decisions and evaluate strategic approaches based on set KPIs
  • Strong communicator with the ability to present to senior stakeholders and build relationships with ease
  • Innovative with experience developing and growing site performance through innovative strategies
  • Driven to achieve the best possible results, having the desire to constantly drive performance forward

Are you ready to fill your boots? Apply now.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.

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